Website Swept Up by Tornado

It’s Not in Kansas Anymore!

You think Dorothy and Toto went on a wild ride? You ain’t seen nothing yet! There are so many things that are swirling around in front of us, it’s hard to know what to hold onto. So, grab your flying broomstick and prepare yourself to enter the world of immersive websites!

Do you remember in the Wizard of Oz, when Dorothy woke up in Munchkin Land and everything changed from black and white to color? Well, that’s what the difference customers will see between the typical info website and an Immersion website.

How about a quick overview of the three major types of websites so we all have a similar vantage point? Please keep the Scarecrow in mind when I start explaining technology.

  1. Informational Website – I think these flying monkeys have been around since the dawn of the internet. Their main function? You guessed it! To provide information! This platform could include content, pictures, videos, and Barney Rubble’s location map. I love using old people references.
  2. eCommerce/Transactional Website – These bad boys (or girls) have about a 30-year history and opened the door to buying/selling things on the internet about 5 minutes after it opened. Their popularity soared so fast that it almost made inflation look like it was slowing down. Just look at the online revenue generated for things bought and sold here in the US:

Revenue         Year             

$27.6B             2000             

$167.3B           2010             

$791.7B           2020              (Thank you COVID-19)

$1.03T             2023             


Yowzah! Nowadays you are seeing more companies not only offering a certain product but services that complement them. Just a few weeks back, I ordered a U-Haul online and saw that I can pick a crew to help load and unload. Now that’s pretty cool! I can already tell my back likes the idea. 😊 Anyway, as you can see, convenience is the name of the game. As these websites get better at providing full services for the consumers, they will continue to put pressure on bricks and mortar to get sharper in their business practices. This should be a call to action for those who need to diversify their sales and use their website as a revenue stream. That doesn’t necessarily mean that it will be point and click to buy a cabinet. Hardly. It will become a completely personalized experience that will enable the consumer to buy their project online.

  1. Immersive Website – This is going to be the jumping off point between Kansas and the Land of Oz, and once you have seen the world in color, black and white just doesn’t carry much zing anymore. This is the type of website that gives the Lion the type of courage that has him skipping down the Yellow Brick Road. The immersive experience for consumers will soon turn into an online social event. (How about you invite your sister from California to meet you on the site to help make door selections) The truth of the matter is that this type of journey will soon become a way of life for us. Whether you’re wearing those fancy VisionPro glasses or strolling through the metaverse, it’s going to be some sort of immersive experience. When you throw in the spatial aspect of kitchens and bathrooms, it couldn’t find a more suitable home, and the doors are open 24/7 just for your convenience.


There is a lot more to talk about when it comes to this subject, but since we can discuss this topic in a few weeks at our online seminar, I feel pretty comfortable with pulling the train cord at this point.

If I can give any advice in the meantime, buy some glasses that will allow you to see in all directions. The 360 Superflies! You will need them to see all the changes swirling around you and your business.

Until then:

Close your eyes. Click your Ruby Red slippers together and say,” there’s no place like an Immersive home.”

Please don’t miss our next webinar, “A Virtual Showroom Journey” on June 26th at Noon EDT.